I completely agree. Even with Napster and Kazaa, I was willing to pay iTunes for the songs I wanted, properly ripped and tagged. Before that, I spent hours downloading and hours more ensuring that what I downloaded wasn't crap. With iTunes, I have the convenience of downloading exactly what I want. I'll pay for that.
Now NBC claims that iTunes ruined the music industry and they don't want Apple to ruin the TV industry. They really need to read your article. People want convenience and will pay for it.
Lesson for the recording industry: Know what you're selling